Hi, I'm Betty. I'm a product designer who appreciates beauty in the world.

I strive to simplify complex digital experiences. In my free time, I like to read fiction, workout, eat buttery croissants.

Hi, I'm Betty. I'm a product designer who appreciates beauty in the world.

I strive to simplify complex digital experiences. In my free time, I like to read fiction, workout, eat buttery croissants.

case studies

Veeva System's Territory Feedack

I redesigned Veeva System's Territory Feedback feature, which allows users to record feedback on their upcoming sales cycles.

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Veeva System's Media

I created key components and transitions for the Media tab, and helped implement them into the product. I also designed new features such as advanced search and sharing content.

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Veeva System's Suggestions

I redesigned the Suggestions tab in Veeva CRM, which provides users with actionable insights based on data engines.

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Five9 Website (Desktop and Mobile)

I provided guidance on information architecture and branding, redesigned the chatbot and key pages, and started the team's first design system to create consistency across pages.

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Hi, I'm Betty. I'm a product designer who appreciates beauty in the world.

Hi, I'm Betty. I'm a product designer who appreciates beauty in the world.

case studies

Veeva System's Territory Feedack

Veeva System's Media

Veeva System's Suggestions

Five9 Website (Desktop and Mobile)

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